Corporate Sustainability Has Failed: Digitizing Regeneration May Still Save Us

Companies active in the making, moving, and mining of things are typically held responsible for climate change. When we consider the environmental footprint linked to their activities, this interpretation is fairly accurate. However, as I argue in this article, this perspective is not very helpful. For this attribution of responsibility to be beneficial in the face of crisis, it needs to instill a sense of agency, responsibility, and urgency. Yet, it appears that the way in which we have come to define sustainability over the last three decades has created apathy, resignation, and blame-shifting.