The Handprint Approach

This chapter introduces the Handprint Approach, a novel framework for embedding positive environmental and social impact into business operations. Tracing the journey from early academic inquiry to the founding of Handprint Tech, the chapter critiques the limitations of carbon offset markets and outlines an alternative model grounded in regeneration, digital integration, and stakeholder inspiration. The authors present a practical methodology—Regenerate, Rewire, Inspire—that enables businesses to contribute to ecological restoration while enhancing brand value and stakeholder engagement. By linking digital actions to measurable impact, Handprint offers scalable tools that make sustainability a source of growth, not just compliance. The chapter positions Handprint as a key player in building the digital infrastructure of the regenerative economy.